worked on 3. and 4.

MCL.md

@@ -246,8 +246,12 @@ Semiotic square of virtuose creation
 The circularity suggests that any moment represented can be a starting point for agencies that focus on the process rather than a final result. The Distribution moment here acquires the form of a free and open market where interactions can be structured, traced and categorised: brilliant examples for such distribution models are on-line platforms like Soundcloud for musicians or Github for programmers, whose popularity and sustainability is noticeable despite the apparent lack of a “business model” and even the absence for monetisation through advertisements. Appropriation thus becomes not a moment for the restriction and management of author rights, but brings us back to the meaning of “Appropriate Technology” and includes the contextual and distributed agency for translations, adaptations, customisations and user experience improvements within certain communities. Creation follows Appropriation and indicates that the moment of authorship is closely bound to that of appropriated education as an intelligible passage of values between a concrete instance of knowledge and the individual. The individual or collective moment of Creation is less isolated from other moments and, rather than representing the enclosing act of immaterial property (often and wrongly referred to as intellectual property, it highlights that creation by individual or collectives depends on how vibrant is the context of Sharing and how effective is the Appropriation of value circulation within the language and schemes that form practitioners.
 
 ### 3.5. NGI-Identity (/Communication/4.NGI-Identity)
-We are requested to fit as well some requirements of the founding program NGI
-[Fill here the necessary guidelines]
+We are requested to fit as well some requirements of the founding program NGI. NGI program branding guidelines are accessible through the NGI site (www.ngi.eu).
+- https://www.ngi.eu
+- https://www.ngi.eu/resources/promo-materials/
+
+- https://ec.europa.eu/europeaid/sites/devco/files/communication_and_visibility_manual_en_0.pdf
+
 
 ### 3.6. Software Documentation (/Communication/5.SoftwareDocumentation)
 > Fill in guidelines for acceptable and good documentation, role of public and private GIT etc
@@ -269,7 +273,7 @@ We are available to procure a professional WEB TV studio and a crew to assemble
 - example work: packhuijs de zwijger for decode night
 - extra; Social media to screen (+1 person)
 
-#### INTERVIEW
+#### INTERVIEWS
 - On location, light and construction of the set, make up artist, two cameras, interviewer/producer, sound and editing
 - People: 3 people: cameraman, producer and editor
 - Necessary: Internet connection, power, signal out of mixer desk for audio
@@ -288,8 +292,21 @@ all we might come up with; the design will be kept here.
 
 ### 3.9. Other (/Communication/8.Others)
 
+- Whitepapers templates
+- Roll-up
+- Poster
+- Vision Poster
+- Presentation templates
+- Press Release templates
+
 ### 3.10. Projects-firstround (/Communication/9.projects-firstround)
 
+Part of the incubation process of each project is to train them to keep an eye on their narrative and coordinated image.
+In each vertical will be set up the material produced to represent the projects in that vertical.
+These insights, and the material produced with this intent and the supervision of the tutors is to be shared and organised in a similar fashion and intent. Here will be kept only the actual material, to be used if necessary as it is at the state of the art.
+We will review in time the necessity of using other types of system to keep this material up-to-date.
+Is not our intention to stress too much the taxonomy of projects into the verticals at this stage, so we do not deem necessary to build and develop a-priori a narrative per vertical. This might change if the need arises from the content.
+
 ## 2. KPI
 LEDGER aims to support European internet innovators such as teams of minimum 3 people among developers and researchers to design and implement their projects as Minimum Viable Products.
 
@@ -344,7 +361,11 @@ Here will be collected names and affiliation in a cross checked way for the comp
 
 In particular credits lists are to be kept very carefully to avoid mistakes, spelling error or omissions.
 
+If necessity of a particular credit to be given to exerns for some type of content a file with the necessary text named credits.md will be added to the folder. It is always referring to the content of the folder (and subfolders). If visual elements have to be added to this file references can be put in a subfolder.
+
 ### 6.1. Partners
+This will have to correspond to a "who are we" page on the web site. Should be something we are able to identify peopel by role, face and name.
+In the image following there is a first representation of the need to know and groups.
 
 ![people-groups.png](./images/people-groups.png)