added images

Layout.md

@@ -1,9 +1,9 @@
 # Content Production and distribution Strategy
 ## Layout
 
-first draft by fredd and elena
-v 0.1 16 january
-now has been put on gitea: https://gitea.dyne.org/LEDGER/Communication
+>first draft by fredd and elena
+>v 0.1 16 january
+>now has been put on gitea: https://gitea.dyne.org/LEDGER/Communication
 
 
 ## 1. Editorial guidelines
@@ -22,15 +22,59 @@ The following document will be in place to ensure best possible compliance with
 As part of the communication coordination meetings in LEDGER project producing and enabling production of communication, marketing and documentation material will be addressed accordingly.
 
 
-## 2. Structure of the materials and their creation workflow
+## 2. Structure of the materials and creation workflow
+
+![Workflow-simple.png](./images/Workflow-simple.png)
+
+Folder structure is to be kept in git or in nextcloud to availability of the consortium. Structure is the following. Workflow and notes will be put in readme.md in the appropriate folder.
+
+
+Communication
+├── 1.Brand
+├── 2.Moodboards
+│   ├── 1.Health
+│   ├── 2.Economy
+│   ├── 3.Mobility
+│   ├── 4.Public-Services
+│   ├── 5.EnergyAndSustainability
+│   └── 6.OpenInnovativeProjects
+├── 3.Texts
+│   ├── 1.Internal-EU
+│   ├── 2.External
+│   └── 3.Divulgative
+├── 4.NGI-Identity
+├── 5.SoftwareDocumentation
+├── 6.TV
+├── 7.Gadgets
+├── 8.Other
+├── 9.projects-firstround
+│   ├── 1.Health
+│   │   └── example-project-folder
+│   │       ├── press
+│   │       └── promo
+│   ├── 2.Economy
+│   ├── 3.Mobility
+│   ├── 4.Public-Services
+│   ├── 5.EnergyAndSustainability
+│   └── 6.OpenInnovativeProjects
 
 
 ## 3. Materials (/Communication)
+General communication
+
+![Internalcommunications.png](./images/Internalcommunications.png)
+
+
+
 ### 3.1. Brand (/Communication/1.Brand)
 LEDGER project has to be integrated into NGI brand guidelines and has to be divulgated in the contexts created by NGI. At the same time the communication aim of LEDGER wants to outreach to communities of FLOSS developers and more marginal communities that might be alienated by the language, both visual and in other ways narrative of a traditional campaign. This document aims to be a guide that includes this perspective.
 
 ####	3.1.1. brand book for LEDGER project
-#####  Questions and Answers:
+A Brand book is a very good tool for general communication. It can evolve from the coordinate communication already studied for Ledger Project.
+It includes though some simplified answers to generic questions that allow to present the project properly to any of the people involved.
+It includes as well a general visual guideline.
+
+#####  Examples of Questions and Answers:
  - Q: What is LEDGER
  - Q: Why is it different/better/interesting?
 
@@ -44,8 +88,9 @@ LEDGER project has to be integrated into NGI brand guidelines and has to be divu
 
 ### 3.3. Texts (/Communication/3.Texts)
 
+Some Examples of the textual material that will be compiled for the many editing purpoises necessary to the consortium communication.
 
-####	3.3.1. Internal-EU
+####	3.3.1. Internal-EU language register
 ##### Basic information and main goals of the LEDGER project
 
 LEDGER - Decentralised Data Governance for the Next Generation Internet - is a project funded by the European Commission (GA 825268 - http://ledgerproject.eu/). Between 2019 and 2021, the LEDGER project has the mandate to distribute financial support to third parties in a cascade funding framework named Venture Builder Programme. 
@@ -102,9 +147,12 @@ Expected Impact:
 - Contribute to the diffusion of solutions that are not contemplated in the five verticals analysed in previous sections of the work programme.
 
 ####	3.3.2. External
-####	3.3.3. Divulgative
+[fill with examples]
 
-### 3.4. FLOSS Based Economies 
+####	3.3.3. Divulgative
+[fill with examples]
+
+### 3.4. FLOSS Based Economies
 
 The evaluation of projects will focus on authentic feedback provided by communities of participants as well as their impact according to quantitative and financial indicators. The aspect of shared gains for the entire ecosystem impacted by projects will be regarded as an added value and a positive aspect of the proposed projects.
 
@@ -119,13 +167,15 @@ The envisioned concepts should relate in a way introduced by the Free Culture Mo
 
 ### 3.4.1 Virtuose creation
 
-Semiotic square of virtuose creation 
+Semiotic square of virtuose creation
 
 > image should be remade to fit brand identity
 
 The circularity suggests that any moment represented can be a starting point for agencies that focus on the process rather than a final result. The Distribution moment here acquires the form of a free and open market where interactions can be structured, traced and categorised: brilliant examples for such distribution models are on-line platforms like Soundcloud for musicians or Github for programmers, whose popularity and sustainability is noticeable despite the apparent lack of a “business model” and even the absence for monetisation through advertisements. Appropriation thus becomes not a moment for the restriction and management of author rights, but brings us back to the meaning of “Appropriate Technology” and includes the contextual and distributed agency for translations, adaptations, customisations and user experience improvements within certain communities. Creation follows Appropriation and indicates that the moment of authorship is closely bound to that of appropriated education as an intelligible passage of values between a concrete instance of knowledge and the individual. The individual or collective moment of Creation is less isolated from other moments and, rather than representing the enclosing act of immaterial property (often and wrongly referred to as intellectual property, it highlights that creation by individual or collectives depends on how vibrant is the context of Sharing and how effective is the Appropriation of value circulation within the language and schemes that form practitioners.
 
 ### 3.5. NGI-Identity (/Communication/4.NGI-Identity)
+We are requested to fit as well some requirements of the founding program NGI
+[Fill here the necessary guidelines]
 
 ### 3.6. Software Documentation (/Communication/5.SoftwareDocumentation)
 > Fill in guidelines for acceptable and good documentation, role of public and private GIT etc
@@ -157,11 +207,13 @@ We are available to procure a professional WEB TV studio and a crew to assemble
 - Any kind of on-site or off-site production
 
 ### 3.8. Gadgets (/Communication/7.Gadgets)
+
 ### 3.9. Other (/Communication/8.Others)
+
 ### 3.10. Projects-firstround (/Communication/9.projects-firstround)
 
 ## 2. KPI
-LEDGER aims to support European internet innovators such as teams of minimum 3 people among developers and researchers to design and implement their projects as Minimum Viable Products. 
+LEDGER aims to support European internet innovators such as teams of minimum 3 people among developers and researchers to design and implement their projects as Minimum Viable Products.
 
 We want to share some important performance indicators upfront with all participants:
 
@@ -212,6 +264,9 @@ Expected Impact:
 ## 6. Contributors
 Here will be collected names and affiliation in a cross checked way for the compilation of credit lists, quoting etc.
 ### 6.1. Partners
+
+![people-groups.png](./images/people-groups.png)
+
 ### 6.2. Teams and Projects (/Communication/9.projects-firstround)
 Here a selection of the materials of the participants: names and logos, short pitch, picture of team, picture of idea, last video-pitch